What launch-day visitors do
They read your tagline and hero in a few seconds, click sign-up if it sounds right, and judge the product on what they see in the next minute or two. Many of them are makers themselves: they notice broken flows and say so in the comments, in public.
None of that is visible from your own account, which has data, settings and a week of muscle memory.
A two-week plan
- 1Two to three weeks out: post your project on the wall with a brief that says "pretend you just came from Product Hunt".
- 2Ask testers to start on the landing page in a fresh browser and go as far as they can without help.
- 3Fix the top problems, ship, then start a new round on the new version.
- 4The week of the launch: freeze features, check sign-up and payments once more, and prepare your first comment.
After the launch
Your project page on the wall keeps the ratings and reviews from finished tests. "Tested by 6 makers before launch" is a line you can actually back up.





