What TestFlight gives you, and what it doesn't
Distribution, crash reports and screenshot feedback from testers who bother to shake their phone. Your first external build goes through Beta App Review, then anyone with the public link can join.
It doesn't give you an audience. A public link posted once on social media brings a handful of installs and silence. That's not a TestFlight problem, it's a who-is-going-to-test problem.
Using the wall with TestFlight
- 1Create a public link for your external testing group in App Store Connect.
- 2Post your app on the wall with the link in the private brief (or ask for testers' Apple ID emails instead).
- 3Makers with an iPhone or iPad claim it, install through TestFlight and test what your brief asks for.
- 4Each sends a written report. TestFlight's own crash logs fill in the rest.

